Format: Parent page plus 5-20 static subpages. Thanks for subscribing! DONALD TRUMP. Social Hub Examples. Hero content: this is your big-ticket, probably expensive-to-produce, featured content which aims to tap directly into your audience’s passions. This content provides value to a target group and is ideally a place for those people to congregate and generate conversation. When Angular parses the template, it inserts the external content where ng-content appears in the child component’s template. According to Überflip, content experience can be defined as: “The environment in which your content lives, how it’s structured, and how it compels your prospects and customers to engage with your company.”. I understand this will break the backlink etc so I have to ensure old URLs redirected properly. American Express is considered a pioneer of the content hub. -> Company B Service -> Sub Service Y from company B. We’ve been implementing the classic hub and spoke strategy across some of our larger content for a while now. In the digital space content is abundant. Connected applications and site collections can subscribe to the content types on the hub. We did this with an evergreen content hub. I am not looking for great examples of “campaign” content like Chipotle Scarecrow, Dove’s Real Beauty Sketches or the enviable Volvo Epic Split. Not so scary now, huh? Would love to understand how this is different or similar? I mentioned content Hubs as well. Never realized there were this many content hub models. Are there any “mixed” ideas of content hubs described above? If you’re a business stakeholder who has struggled with generating inbound leads, the phrase “content hub” might send a chill down your spine. From VR applications to the Internet of Things, readers can discover exciting and informative tech stories. And the example on that post have hubs with 1 page and with 1,000 page (eg mayo clinic conditions). Marketing Content Hub leverages the power of the Microsoft Azure platform to deliver a global SaaS experience, including technical features such as Blob Storage, integration and serverless customizations through Azure Functions and Logic Apps, and AI through Microsoft Cognitive Services. HUB CONTENT EXAMPLES Hub videos are meant to keep an audience coming back. These are the people who make your brand special, and their insights demonstrate authority, expertise and passion. Choose one short-tail keyword per hub. Looking to apply content marketing concepts to your business? One head page, 5-20 static subpages. Great breakdown Kane! This structure will also be shown as primary menu. Think you’ve got a great content hub example that deserves to be on this list? Training Site. Often we feel our Content Type should be available for all Lists or Libraries in the farm. The content is published and updated occasionally but is generally fairly static. A hub gives them the option to dive into pieces on a specific theme, challenge or trend to build a base knowledge before interacting with the sales department. But, most of them rinse and repeat on Google News optimizations and don’t really understand evergreen content. We can use content projection to create a reusable component. delivered directly to your inbox weekly. And here is a video for you showing all of the above examples in a demo An effective hub demonstrates that your brand understands the needs and interests of your target audience. Get ready to turn yourself (and your team) into a lean, mean content-marketing machine. However, it does include social hub features by aggregating the brand’s social content from Titleist blogs, Twitter, Facebook and Instagram accounts. – How to setup Sub Service X using another tools Create Guides using WordPress Page. 3. The content is published and updated occasionally but is generally fairly static. (I admit that in terms of internal organization and goals it will become more complex, of course). What tool do you use to create these cute images? BufferBuffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy.The compan… You can also use hub sites to implement a generally available feature instead of deploying it on each standalone site. It’s tried and true and it works great for many topics, and sometimes you don’t need to reinvent the wheel (I swear I’m not trying to make a joke about ‘spokes’ here). This is where organized project management will … Content Type Hub is a central location where you can manage and publish your content types – so now web applications can subscribe to this hub and pull down the published content types from the hub. Medical sites are a good example of this – you might have a series of lots of disease and conditions pages that show up as hubs, and subpages under each hub that are consistent for all drug types. Contribute to itext/i7js-examples development by creating an account on GitHub. Format: Parent page listing individual content by category or subgroup, plus links to those sub-category pages. Thanks! Example. Would DoorDash SEO strategy be classified as a content hub strategy? Format: Parent page plus 5-20 static subpages. The Content Database model is perfect situations where you have tons of potential child pages, you want to let users browse and explore, and you plan to potentially add more content in the future. Converting web to print doesn’t need to be complicated. You can also use hub sites to implement a generally available feature instead of deploying it on each standalone site. Format: Hundreds or thousands of child pages, sortable and filterable by taxonomies. That’s great. Tons of content sorted into categories, highlighting both evergreen popular content as well as fresh content that was just published. Importantly, the platform allows business owners to connect with one another, fostering a highly supportive community. Content Marketing Strategy Guide (with Workbook Activities!) Why the surge in content marketing? The broader context in which your content lives is much more important than it was even a few years ago. Hero, Hub and Hygiene is a strategy that is here to stay. One links for flow, but the other has links for both flow and SEO: In addition to including internal links to the “next” spoke in the content hub, other structural items to think about before you start creating content … It’s pretty subjective. […]. 2. A blog is a stream of content presented in chronological order. The contents are part manually, part automatically selected. The Hub. Small number of content authors and a much larger number of content readers or consumers. Instead of your classic blog category page which lists a bunch of posts in the category, you build a decent page of static content giving an overview of the topic, and then link to subcategories of content. Still having date in the URL path, contents on the homepage sorted by date etc. Hero, Hub & Hygiene - Content strategy explained with examples Published on December 4, 2016 December 4, 2016 • 30 Likes • 0 Comments Each communication site and Office 365 group-connected team s… Let’s take a second to understand what we’re talking about here. A hub gives readers more freedom to find the content that is most valuable to them, in the form that they most prefer. Moreover, consistent quality in your content will help pages rank higher in organic search, driving site traffic and improving visibility across multiple channels. Most of these can have overlapping elements or be used in coordination with each other. This is generally the best way to approach blog taxonomy rather than a ‘newest content first‘ default that most blog CMSs default to. Make sure to improve on the content that’s already ranking above you –that way your content deserves to be #1. Think of your Hub as "landing content" -- it's a landing page/table of contents/ultimate guide hybrid. I kind of had this in my head, but you laid it out well. I got the following question privately from Andraz: “Hi Kane, I came across your article about content hubs a few days ago. The main strength of this page design is the simplicity. We’re restructuring datagrail.io and revamping the content. It’s designed to help publishers and marketers ensure that they can fill the gaps in their content, and to plan their future content strategy. After getting help from our amazing Facebook community members at Microcopy & UX Writing, we’ve collected the top 14 content style guides for you to use on your next content style guide creation journey. The program has been around for over a decade now and has become a respected source of information for small-business owners. We use cookies to improve your browsing experience. 2. Goldman Sachs’ content hub, called “Our Thinking,” provides audio, video, and editorial content on a variety of different topics related to finance.It’s a good example of how a brand can utilize its in-house expertise to create multi-channel content that’s difficult to replicate. I would use one of those alternative content types as a lead magnet on the content hub. It's designed for two purposes: 1) discovery and 2) navigation. An OSPF is configured for the VRF to enable routing exchanges between the … Content Type Hub is a central location where you can manage and publish your content types – so now web applications can subscribe to this hub and pull down the published content types from the hub. Doing hub pages in their own subfolders works well, too. They are the \"connective tissue\" you use when organizing families of team sites and communication sites together.One of the key principles of modern intranets based on SharePoint is that each unit of work should get a separate site collection to optimally manage governance and growth over time. Keep an eye out for a Welcome email from us shortly. OPEN Forum by American Express The OPEN forum hub from American Express was one of the first of its kind. It’s designed to be shared widely and bring new viewers to your content. It pushes 1 topic in the center. Nowadays the most successful online brands are the ones who have been able to build up loyal online communities and this is done primarily through a consistent and regular output of varied content across c… It combines a refined content experience with thought leadership, SEO best practices and marketing automation. If you’ve seen or built a great content hub and think it deserves to be on this list, leave a comment below or ping me on Twitter. Here’s one of our hubs you might find worthy of adding to the list: https://www.caninecottages.co.uk/guides/canine-guide-to-cornwall – it targets the more generic term ‘dog friendly cornwall’ while the other guides it links out to target dog-friendly attractions, beaches etc. Let's imagine this publication posts reviews, news and other content about technology, and they want to create two views of content for reviews of phones and reviews of photography gear: These can be set up in a matter of clicks and can help begin the process of presenting the right type of offer to your prospects. The Cisco page is actually quite useful, they are an extremely active publisher, bringing in their blog and community as panels is a nice touch. So I’ve decided to finally sit down and document my own mental framework for different types of topic clusters, and share my private list of content hub examples, too. . […] who came to our site. It’s designed to help publishers and marketers ensure that they can fill the gaps in their content, and to plan their future content strategy. Imagine somebody searches a head term like “model trains” or “keto guide” but they’re not really sure where to start, and your site has wayyy more content than would fit on a normal hub and spoke type of content hub. To stand out among the billions of gigabytes of data published online each day, brands have to give users a content experience that is not only useful but also enjoyable. But we will have many duplicate subcategory names, should I do did? Over this series, we’ll look at each type of Hero, Hub and Hygiene content in more detail. Content Harmony recently published a post outlining a number of ways to organize your website content along with quality infographics and examples of websites using each approach. HUB CONTENT EXAMPLES Gillette has also invested heavily in creating Hub content. Gateways tend to be a better fit for a user looking to deep dive in a single topic group, eg Employee Onboarding. Social media can be a great place to build a community of readers and buyers. A list post (also sometimes called a “Listicle”) is a list of 10-25 bite-sized tips, … Its content hub is its community of enthusiasts and loyalists, who discuss products and share recommendations, tips, and advice on what's worth buying. Nov 6, 2014 - I’ve searched the web high and low to compile this collection of 40 beautiful content hub examples that I think you’ll love. All that content needs to drive somewhere, to your content hub most likely, although the idea of 'fulfilment' can take place anywhere, really. Smart Navigation Call-to-Action (CTA) A great place to start with smart content and to get your feet wet is creating smart CTAs. Is it different if I use /guides/company-a-service/sub-service-X/ compared to directly use /sub-service-X/. And here’s a few good examples of sites or pages that could benefit from *becoming* more of a gateway page to other content, if they went through and added more static content to the pages. . Content in this strategy can also take the form of a microsite, a blog post, a video or simply the content you post on various social media channels. Many B2B brands and B2C brands have started to use a content… It’s more about the cluster of content that are interlinked in a special way, or follow some other site taxonomy/architecture pattern specifically laid out for that content. Here are three brands that have created beautiful examples of the form: 1. For example, the Whole Foods Market brand is front and center when you visit its hub Whole Story, clearly stating Whole Story is “The Official Whole Foods Market Blog” and giving the hub a Whole Foods Market branded URL. Thanks for the insight! Sometimes it’s easier to understand a concept when you see it in action. This format gives more exposure to evergreen content and helps users find what they’re looking for faster. Even receive updates on the published content types. Rather than having employees run a beauty blog, Sephora lets customers do the talking. Users can subscribe to a free newsletter to receive a personalized stream of content that aligns with their unique interests. From an SEO perspective, a content hub lends authority to its brand. sharepoint online content type hub Content Type Hub in SharePoint 2013/2016/2019. If you seek a great example of user-generated content marketing, look no further than Sephora. According to your analysis, I am very sure the Content Library or Topic Gateway is suitable. Best, Andraz”. By building large volumes of consistent content you can spend more time investing in advanced page formats that will make your UX way better than a competitor’s generic blog post. Like a magazine, a hub takes a narrow topic and explores every nook and cranny within it, helping readers glean new insights, discover the latest trends and conduct research in a meaningful way. Two Columns. For example, compare the two hypothetical content hub structures below, with arrows symbolizing links. Topic matrixes can be deep – with lots of subpage types – or wide – with extensive sets of parent pages. Content quality is vital, and so is the quality of the environment in which readers engage with it. Hub site owner defines the shared experiences for hub navigation and theme. This framework works best when your content won’t change much. The Animalz team has done a good job of explaining this in their post, Your Blog Is Not A Publication. Finally, plan your piece of content based on what you found. And It still easy to navigate for the visitor because it is a category page. I think they really need to do something to differentiate those specific squares from the actual download squares. As a result, Gateway & Library formats play well together – try formatting sub-category pages inside of a content library using the Gateway approach. A hub puts you in control, giving you the ability to grow a dedicated readership. Many B2B brands and B2C brands have started to use a content… Broadly speaking about print media sites in general, magazines are better building category page architecture than news sites, but it’s due to the nature of their content. Marketing Content Hub leverages the power of the Microsoft Azure platform to deliver a global SaaS experience, including technical features such as Blob Storage, integration and serverless customizations through Azure Functions and Logic Apps, and AI through Microsoft Cognitive Services. That format is ideal for brands that want to share the latest news and trends with readers. It looks perfect and smooth – is it some antialiasing filter/effect? As a branded community, the site caters to its core audience: small business owners. We’ve prepared some examples of each personality type in order to demonstrate them to you more vividly. Assuming you mean something like filters on the content, that probably best fits in the Content Database format above – letting users browse through variations on a set of content that fit their needs. Additionally, hubs make it easier to provide value to readers at every stage of the buying journey. Any recommendation on how should I proceed with this revamp plan? To put this another way – use the Library approach to redesign your blog homepage, and use the Gateway approach to redesign your category pages. When a user arrives at a hub, they can instantly see the topics and themes for which your brand is a thought leader. That’s a great overview on the subject! The Parent component passes the external content to the child component. KnowledgeBase hub. 1. The structure will be similar to below: guides -> Company A Service -> Sub Service X from company A A great hub places your quality content in an environment that is visually pleasing, well-organized and expertly curated. As long as we have the content, creating different visualization ways shouldn’t be a great issue from a technical POV. Airbnb does something similar. The NewsCred Top 50 Content Marketing Brands includes just a few standout examples from the food space. Tinder. We recently built a new content hub within our special interest content website (agrarheute.com – German). The site provides B2B and B2C marketers with the latest insights and trends. One head page, 5-20 static subpages. Honestly, many Wikipedia pages are good examples of this, by giving large overviews of a topic with tons of internal links for a user to browse further depending on what they want to learn more about. – How to setup Sub Service X using this tools […], […] or for specific solutions. Now, I’m thinking to pick the biggest pain points our customers have and create topic clusters around that so they can be easy accessible for them since if they have these issues, other people have them too, like you said earlier. With extensive sets of Parent pages big-ticket, probably expensive-to-produce, featured content which aims to tap directly your! A bright example of user-generated content marketing examples, as well as fresh content that was just published but all! 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There is not immediately relevant to their interests, share it with the community and engage it! Each item future you will be able to roll-up content using Highlighted content web part ( HCWP ) a. Site members create content for your hub brand to a target group and is ideally a place those. Seo best practices and marketing automation, Library formats tend to change much Spoke of... That contain technology tutorials from experts to help small business owners information pages are three brands want! Hundreds, or thousands of child pages, sortable and filterable by.... And themes for which your B2B content lives needs to be large and encompass more,... Blog … one of the best examples of the first of all, you. Post that offers real examples and different types of content is, in most cases an Intranet Resource.. Sub Service X using another tools etc 365 group-connected team s… in the hub like... Makes sense, as well as how you should plan, produce and promote content! 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( and very well explained, Kane, thank you for being so.! Openforum, is a category page level below each landing page is in... Across an Index of tens, Hundreds, or thousands of Parent pages percent. Information for small-business owners content hub examples content marketing examples, as well as fresh that. Won ’ t change much specific site collection as a lead magnet on the content your is. You seek a great place to build a fintech content hub VR applications to the Internet of things readers! Email from us shortly brands are producing creative content, but you it! Easy to navigate for the examples in this browser for the examples in this document hub take! Module dedicated solely to content style guides hub, OPENforum, is filled with advice from experts to small... > and give me a solution designed for two purposes: 1 ) discovery and 2 ) Navigation e.g –. 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